Why aren't you offering the cheapest prices on the market?
At London Power, we prefer to offer great value to all our customers. Some of the cheapest plans out there have a sting in the tail, with hefty exit fees for example, or are “loss leaders” where the supplier's strategy is to get customers onto higher rates after the first year. We price our primary rate plan, my london fixed yearly plan, according to what other energy suppliers are offering in the marketplace. And we will never include exit fees on this plan.